No purchase necessary. This Contest is intended for viewing and participation in Canada only, excluding the Province of Quebec.  Do not proceed if you are not a legal resident of Canada or are a resident of the Province of Quebec at time of participation.  

OFFICIAL CONTEST RULES AND REGULATIONS

West 49 Life's Better In Boardshorts Contest (the "Contest")

CONTEST DURATION

The Contest starts on February 2, 2012 at 12:01 AM ET and ends on February 29, 2012 at 11:59 PM ET (the "Contest Period").

PRIZE

GRAND PRIZE

There is one (1) Grand Prize available to be won in this Contest, consisting of one (1) Dakine Luggage Case, four (4) tees, two (2) tanks, six (6) boardshorts and one (1) cruiserboard. Approximate retail value of the Grand Prize is $923.97 CAD.

The Grand Prize in this Contest must be accepted as described in these Official Contest Rules and Regulations and cannot be transferred, assigned, changed, substituted for another prize, or exchanged in whole or in part, for cash, subject to the provisions set forth elsewhere in these Official Contest Rules and Regulations. All incremental costs in using or claiming a Prize not outlined in the Prize description are the sole responsibility of the Prize Winner.

Odds of winning a Prize in this Contest depend upon the number of eligible entries received.

HOW TO PARTICIPATE

No purchase necessary.

There are two (2) ways to enter this Contest:

BY TEXT MESSAGE:

You may enter the draw for the Grand Prize by sending a text message with the word "BOARDSHORTS" to 89863 and you will automatically be entered into the draw for the Grand Prize. Mobile network charges may apply to entries submitted by mobile phone.

BY TWITTER:

You may enter the Contest by tweeting and completing the following sentence using Twitter.com: "Life's Better In…" and including the keyword "boardshorts" and the hashtag "#LBIBS" and you will be automatically entered into the Contest.

Limit one (1) entry per person and/or email address during the Contest Period.

Entries received between February 2, 2012 at 12:01 AM ET and February 29, 2012 at 11:59 PM ET will be eligible for Contest.

No responsibility is assumed by West 49, Inc. (the Contest "Sponsor"), their affiliates, subsidiaries, advertising and promotional agencies, their respective directors, officers, employees and assigns, for any disruption to telephone network or lines, computer on-line systems, servers or providers, computer equipment, software or failure of any entry to be received because of technical problems or traffic congestion on the Internet or at any web site, or any combination thereof, as well as lost, misdirected, illegible or late entries which for any reason are not received.

ELIGIBILITY

This Contest is open only to legal residents of Canada, except residents of Quebec, over the age of 13 and who are residing in Canada at the time of participation in this Contest.

You are not eligible if you are an employee, representative or agent of the Sponsor, or any of the Sponsor’s affiliates, subsidiaries, parent or related companies, advertising or promotional agencies or a member of the immediate family or household of any of the above persons.

The Sponsor assumes no responsibility for lost, late, stolen, misdirected, mutilated, incomplete or illegible entries, as well as any printing, administrative or other error of any kind in connection with this Contest.  The Sponsor assumes no responsibility or liability resulting from user attempts to participate in this Contest or, if required, download any information necessary to participate in this Contest.

Entries will be accepted during the Contest Period only.

SELECTION PROCESS

GRAND PRIZE DRAW

On March 7, 2012 in Toronto, Ontario at approximately 10:00 AM ET, One (1) selected entrant will be randomly drawn from all eligible entries received in this Contest.

The selected entrant will be contacted by telephone, mail or e-mail. In the event a selected entrant cannot be contacted within seven (7) days of the notification date and time, another entrant will be selected in accordance with these rules.

In order to be declared the winner of a Prize, a selected entrant, or in the event that a select entrant is a minor, his or her parent or legal guardian, must complete and sign a Release & Indemnity Form and correctly answer, unaided, a time limited mathematical skill-testing question to be administered at a mutually convenient time over the telephone. There will be only one opportunity to answer the mathematical skill-testing question. A selected entrant who provides an incorrect answer will no longer be eligible to win a Prize in this Contest. The procedure outlined above will be followed until the Prizes in this Contest have been awarded. 

ENTRIES

All entries become the property of the Sponsor and none shall be returned. By entering this Contest, entrants indicate their consent to their personal information being stored, used and processed for purposes concerning this Contest by the Sponsor. The declared Prize Winner’s information including his/her name, mailing address, telephone number and/or e-mail address, will be shared with the Sponsor and the independent contest administrator, as required to award the Prize in this Contest.

RIGHTS RESERVED

The Prize available in this Contest must be accepted as awarded and is not transferable and no substitutions will be made, whether in cash or otherwise, except at the Sponsor’ sole discretion. The Sponsor reserve the right to substitute a Prize of equivalent or greater value, in the event that, for reasons beyond their control, the Sponsor are unable to award a Prize as described in these rules.

In the event that the Contest is not capable of running as planned for any reason, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, including any network server or hardware failure, errors in programming, printing, distribution or production errors or any other errors or other causes of any nature whatsoever beyond the reasonable control of the Sponsor and/or their agencies which corrupt or affect the administration, security, integrity or proper conduct of this Contest, the Sponsor reserve the right to terminate or suspend the Contest, in whole or in part, or modify it in any way, at the Sponsor’s sole discretion, without advance notice.

The Sponsor reserve the right to disqualify any individual that it finds to be in violation of these Official Contest Rules and Regulations or tampering with the Contest process. The Sponsor reserve the right to refuse an entry from a person whose eligibility is in question or who has been disqualified or is otherwise ineligible to participate. Entries generated by script, macro, robotic, programmed, or any other automated means are prohibited and will be disqualified. Any attempt by anyone to deliberately undermine the legitimate operation of this Contest is in violation of criminal and civil laws and the Sponsor reserve the right to seek damages or other legal remedy to the fullest extent permitted by law.

GENERAL

By participating in this Contest, entrants agree to comply with these Official Contest Rules and Regulations and with the decisions of the Sponsor and/or the independent contest administrator, which are irrevocable and shall be legally binding in all instances.

By participating in this Contest, the Prize Winner, or his or her parent or guardian, agrees to sign a Declaration and Release Form in the manner prescribed herein, releasing the Sponsor, their affiliates, respective advertising and promotional agencies, and the independent contest administrator from any liability in connection with this Contest or the Prize awarded.

By participating in this Contest, all entrants and the Prize Winner agrees to the use of their name, address (city and province only), photo, and/or image on videotape for publicity purposes relating exclusively to this Contest without compensation.

By accepting a Prize in this Contest, the Prize Winner absolves the Sponsor, their affiliates, subsidiaries, advertising and promotional agencies, their respective directors, officers, employees and assigns, harmless from and against any and all claims and liability arising out of or in any way connected with the operation of this Contest and use of a Prize.  The Prize Winner assumes all liability for any injury or damage caused, or claimed to be caused, by participation in this Contest or use or redemption of a Prize.

In the event of a dispute regarding the identity of the person entering the Contest electronically, the entry will be deemed to be submitted by the "authorized account holder" in whose name the e-mail account is registered, provided that person meets all eligibility criteria of this Contest.  "Authorized account holder" shall mean the natural person assigned to an e-mail address and/or telephone number, by an Internet service provider, on-line service provider, telephone service provider or other organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.

This Contest and the terms and conditions contained in these Official Contest Rules and Regulations, shall be exclusively governed by and construed in accordance with the laws of the Province of Ontario, Canada and the federal laws of Canada applicable therein.  Any dispute arising hereunder shall be adjudicated solely in the applicable court in Toronto, Ontario, Canada

This Contest is subject to all applicable federal, provincial and municipal laws and regulations. Void where prohibited.

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